InternetBusinessManual.com - Step13: Drive Traffic To Your Web Site

It’s not about getting a bunch of people to your site, it’s about getting the right people to your site.

Who are the right people? People online searching for your product.

So, if you sell kites and you buy banner exchange advertising in the Jobs section, lots of people may visit your site, but none will buy.

However, just having the right kind of traffic bombarding your site won’t blast your sales. You blast your sales through the art of consistent follow-up.

The National Sales Executive Association have compiled statistics to show the importance of following up:

1st contact makes 2% of sales
2nd contact makes 3% of sales
3rd contact makes 5% of sales
4th contact makes 10% of sales
5th-12th contact makes 80% of sales

So, first you have to drive targeted traffic to your site, then you have to have a means to allow you to consistently follow up with as much of that traffic as possible.

How do you drive targeted traffic to your site? (Click on the different methods for details)

Advertising through the words or terms that the most people specifically interested in your product will conduct a search on.

Joint partnerships with businesses complimentary to your field

Viral Marketing

Reciprocal Links

How do you know where to advertise and where to not?

Track your advertising results and stop the ones that lose you money. Channel your efforts strictly on the ones that prove to bring you sales, not empty hits. Click here for recommended ad tracking services.

How do you get the most visitors to allow you to follow up with them?

An irresistible opt-in list. An opt-in list is a sign-up form on your web site that a visitor has voluntarily filled with a valid email address to receive your offer.

How do you make your opt-in list irresistible?

1) Make sign up dynamic. Although pop-up boxes drive many people crazy, they still mega-triple sign-ups. The most ineffective sign-up you could offer was a stagnant form on your web page. The most powerful, a pop-up box. Click here to learn how to easily add the power of a pop-up box to your site.

2) Offer hard-to-refuse bonuses for subscribing. Click here for bonus ideas.

3) Calm their doubts—let them know you aren’t going to abuse their email address with daily mailings, that you will only send quality information when you have it. Let them know you will keep their email private. Let them know they can unsubscribe at any time.

What is the greatest use of an opt-in list?

To sign up people to your ezine, which is a brief newsletter sent by email, usually containing one article. If you give honest evaluations of products and services, and helpful content, you will gain fierce loyalty from your subscribers.

Having an ezine gives you a way to build this kind of trust with potential customers that will have people reaching for their credit cards at your recommendation at backend products. This sort of relationship will let you generate hundreds to thousands of dollars a month.

If you don’t have any back-end products of your own related to your items, check out the affiliate offers at Associate Programs.

How do you offer an opt-in list on your web site?

Through an autoresponder or other software. Put the sign-up html script for your autoresponder on the page that appears in your pop-up box. Click here for recommended autoresponder programs.

Traffic methods to steer clear of:

FFA
SPAM
Automatic Mega Submissions